DuckDuckGo Trying To Beat Google With Simplicity & Strict Privacy Protections Features

DuckDuckGo Trying To Beat Google With Simplicity & Strict Privacy Protections Features 

Nowadays Google is facing massive criticism  for changes Google made in the way it displays search results, putting content from Google’s social network, Google Plus, up front and center, even when it doesn’t seem to make sense. Add to that concerns from users and regulators over Google’s new privacy policy, and Google search has had a difficult 2012 so far, to say the least. In contrast, the fortunes of a relatively unknown search engine focused on privacy, called DuckDuckGo, have never been better. DuckDuckGo, which promotes its simplicity and strict privacy protections over competitors, has experienced a record surge in traffic over the past three months, up 227 percent to nearly 1.5 million unique searches daily. DuckDuckGo’s founder Gabriel Weinberg said that he knew the tide was turning when his four-year-old search engine saw a million searches per day on February 14. In terms of U.S. search market, DuckDuckGo only accounts for an estimated 0.1 percent of all search traffic, according to results from tracking firm comScore. But it’s worth pointing out that fully half of DuckDuckGo’s traffic comes from overseas, mostly Europe, according to Weinberg. Another big change coming: DuckDuckGo plans to launch redesigned mobile apps for iOS (iPhone/iPad) and Android devices within the next 5 months. DuckDuckGo was launched in 2008, when Google’s stranglehold on the global search was reaching its current plateau.


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