Microsoft Introduced Dedicated Windows Phone Store (Waha Store) in UAE

Microsoft Introduced Dedicated Windows Phone Store (Waha Store) in UAE 
Software giant Microsoft in collaboration with global wireless distributor Brightpoint Middle East has launched a dedicated Windows Phone E-commerce store in the United Arab Emirates. The site, named the Waha Store (after oasis) will provide a convenient, reliable and centralized destination for consumers across the country to purchase the latest Windows Phones from a variety of OEMs. Shoppers will have the opportunity to compare various models, read reviews, and watch demo videos. The Waha user interface mirrors the Windows Phone experience, enabling shoppers to immediately familiarize with the operating system and ‘Metro’ design style. Shoppers will also have the opportunity to compare various models, read reviews, and watch demo videos, to get a good understanding of the product range and features. The site’s integrated social media platform will bring people together, by allowing them to make recommendations and share their activities with friends, family and colleagues.
The newly-designed user navigation reflects how people work, play and communicate: so-called hubs (such as contacts, photos, and games), bundle applications and the internet are organised into useful topic areas and help users to efficiently manage their work and private life.
Anurag Gupta, president of Brightpoint Europe, Middle East and Africa, said: “Our expertise in offering e-commerce and supply chain solutions will make Waha the go-to place for all UAE customers who have been awaiting a well-functioning channel to access Windows Phones. We look forward to supporting Waha’s launch in other countries in the Middle East and Africa, as we continue to expand our presence in the region.”
“We are very pleased to bring Windows Phones to early-adopter smartphone consumers in the UAE, where there has been growing excitement about the launch,” said Samer Ramez Abu-Ltaif, regional general manager, Microsoft Gulf Region. “Customers need a dependable way to obtain accurate information on, and securely purchase, the latest mobile handsets; and Waha Store provides exactly that – your Windows Phone oasis.” Unfortunately the store precedes the availability of the Windows Phone Marketplace in the region, but this will become available in the UAE “in the next few months.”


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