Microsoft adCenter Dragged Yahoo Revenue Down

Yahoo's quarterly revenue suffered for the second straight quarter at the hands of Microsoft's adCenter technology, the system for buying and delivering online ads.
The Web giant today posted second-quarter revenue excluding traffic acquisition costs of $1.08 billion. That was a bit below analyst expectations of $1.11 billion. It's also a 5 percent decrease from the second quarter of 2010. Yahoo blamed its search agreement with Microsoft. The agreement with Microsoft also led Yahoo to post revenue below expectations in the first quarter.
Display advertising also came in light, something Yahoo Chief Executive Carol Bartz also blamed on a recent management shuffle.
"We experienced softness in display revenue in the second half of the quarter due to comprehensive changes we have made in our sales organization to position ourselves for more rapid display growth in the future," Bartz said in a statement.
Net earnings at Yahoo hit $237 million, up 11 percent from the year-ago period.

-News Source (CNET)


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